There’s more to a restaurant’s success than its food.

The timeliness of a contractor’s bid submission.  The politeness of a company’s receptionist.  The cleanliness of a restaurant’s toilets.  Every component of an organisation contributes to its success or failure. 

One cannot doubt that elements related to a company’s use of energy also contribute to it’s success or failure in this day and age when energy use is clearly understood to be the dominant root cause of climate change and air pollution. 

For a company to risk sending the wrong message when it’s competing for customers, talent, or investors; this is a risk no company should be comfortable taking.